FAQ
Frequently asked questions
What is Nown?
Nown is the memory layer of hospitality, giving luxury hotels guest intelligence their teams can act on. It brings together what a hotel already knows about a guest and what the guest chooses to share, so the right team has it before arrival. Nown Control is for hotel teams, and Nown Pass is for guests.
Who is Nown for?
Nown is for luxury and upper-upscale hotels, from independent properties to international brands, and the guests who stay with them.
How can a hotel remember guest preferences between stays?
By keeping them in one place every team can use. With Nown, what a guest shares and what staff notice are kept together and appear in a brief before each stay, so a preference noted on one visit is ready for the next.
Does Nown replace our PMS or CRM?
No. Your PMS remains the system of record, and your CRM, loyalty and messaging tools carry on as they are. Nown works alongside them, turning what they hold and what your staff notice into something each team can act on.
What does each team see in Nown?
With Nown, each team sees what matters to them in a short brief ahead of each stay. The kitchen sees the allergy, housekeeping the room, the concierge the occasion. During the stay, staff add what they notice, so it is there next time.
Does Nown add work for staff?
Nown is designed to save staff time. A brief replaces searching through notes and systems, and adding an observation is quick. Hotels do not need extra staff to run Nown.
How do hotel teams get started with Nown?
Nown trains each department and supports the hotel throughout.
What is Nown Pass?
Nown Pass lets you share your preferences once, in your own words, and be recognised at hotels using Nown. You decide what travels.
How can I make sure a hotel remembers my preferences?
With Nown Pass, you tell the hotel how you like to be looked after, from dietary needs to the room you prefer, and the team has it before you arrive. You share it once instead of repeating yourself at every stay.
Does a guest need a Pass for a hotel to use Nown?
No. Hotels use Nown Control with what they already know and what their teams notice. A Pass adds what the guest chooses to share and lets it follow them to other hotels using Nown.
Is Nown GDPR compliant?
Yes. Nown is GDPR compliant, and all personal data is stored within the EU. Hotels keep control of their own records, and guests decide what their Pass shares. Nown does not sell guest data. Its data protection officer is Dipeeo, and its security practices are set out in the Trust Centre.
Where is Nown based?
Nown SAS is based in Paris.